Everything You Know About Marketing Is WRONG!

Posted by Dr. Karl Ruegg on 2018-04-16

4 Ways To Start Your Own Business

Posted by Dr. Karl Ruegg on 2018-06-19

An increasing number of people are coming to realize that jobs do not make your lives happy and successful. They are convinced that starting up a business could secure the future. However, in order to be successful, there are things that every business should do to get off the ground and differentiate itself from its competitors. What could help separate you from the crowd is “flexibility” and “unique idea”. If you are one of those people who consider saving both your precious time and financial resources, here are four ways to attain a lucrative self-employment.

Decide What Kind of Business You Want

Service or manufacturing? Consumer or B2B? Brick-and-mortar retail or online? There are various types of business you could consider, each with its own pros and cons. If you are considering an online business, all it would require is a website. Instead of renting a place, you can set up a home office or a co-working space. However, if your business is retail, you will have to work with public and might have to take care of overhead such as rent and utilities. Also, your business location will dictate what kind of customers you could attract and how you could promote and distribute your product to them. While a great location will not guarantee success, a bad location, however, could lead to failure of your business. In order to stay competitive, you must do all the research required to keep your business up and running in the long-run.

A business plan lets you answer critical questions which must not be ignored if you want to make your business a success. Here is a list of questions you need to answer:

–        The purpose of your business

–        Who will be your customers?

–        What is my product/service a solution for?

–        Who is my competition and what is my value proposition?

–        How will I price, promote and place my product?

–        What have I planned for the next 3 years?

Market Your Business Effectively

Business success is largely based on consumer knowledge. Your business will fail if it is unknown to your target market. In the face of competition, customers will not seek out your business and will only go toward the one they are familiar with. Among the many ways in which you can get out and make your business known is participating in tradeshows. It is known to be the most effective way to promote your business. Your tradeshow presence will not only promote your business, brand, and products, but it will also be an excellent way to interact and engage face-to-face with your target audience. If you are considering putting up a booth at the next tradeshow in town, Expomarketing offers a good number of options to choose from to tap the right customers. With their custom rentals, builds and portable displays, they have transformed thousands of brands into engaging experiences.

Prepare for Trial and Error

Whether you are starting your first or another business, you are bound to make mistakes. If you do not make or admit your mistakes, you fail to learn what should be avoided. The key to success is to be open-minded, creative, adaptive, and receptive to new opportunities as they come your way. But remember you must enjoy what you are doing! One of the best things about running your own business is that only you get to decide what you actually want to do and where you will grow.


4 Ways To Start Your Own Business

Six Reasons Why You Would Want To Make Money Online Auto Recovery

Posted by Dr. Karl Ruegg on

Six Reasons Why You Would Want To Make Money Online Auto Recovery

Posted by Dr. Karl Ruegg on 2018-06-17

Six Reasons Why you​ Would Want to​ Make Money Online – Auto Recovery
Making money online in​ the​ comforts of​ your own home is​ a​ dream come true for anyone with the​ desire to​ get out of​ the​ everyday 9-5 routine .​
You can learn what real freedom is; you​ will have more time to​ take care of​ your family,​ be your own boss in​ your own home business,​ work when,​ and where you​ want,​ have flexible hours and no dress code .​
you​ will have the​ opportunity to​ earn income in​ over from all over the​ world .​
It is​ much less expensive to​ start your business online,​ then through the​ conventional ways .​
Your family can even help you​ in​ your online business .​
Proven Success
Many business people are making a​ good living by having their business on​ the​ Internet .​
And this is​ just the​ beginning! Each day more and more people are getting away from the​ traditional lifestyles that working for other people provide .​
They are able to​ have more free time with less stress .​
There are many ways to​ build a​ highly lucrative business on​ the​ Internet .​
With the​ vast number of​ people who are willing to​ provide you​ with all the​ latest tips,​ ideas,​ and insider how-to information to​ create multiple income streams,​ you​ cannot lose.
Where else can you​ can learn in​ as​ few as​ 3-5 hours a​ week,​ how to​ earn a​ full-time income without interfering with your current job,​ profession,​ or​ career .​
How to​ use Internet technology to​ be in​ 50 places at​ one time or​ get all your advertising for free
Low Cost Way to​ Earn Income Online.
Because of​ the​ Internet,​ your business expenses are minimal .​
you​ have easier access to​ customers that traditional business does not offer .​
Instant communication — All free! Remember that you​ have access to​ people all over the​ world with an​ online business .​
Turning Dreams into Reality.
Anyone,​ regardless of​ financial situation,​ education,​ what country you​ are from,​ or​ background has the​ opportunity to​ reap the​ rewards of​ success with Internet business opportunities .​
This is​ because your income can come from the​ productivity of​ people in​ dozens of​ countries .​
you​ can live in​ a​ very small country without a​ lot of​ economical growth and make the​ kind of​ money that people in​ the​ richest countries are making .​
Global Income means a​ Secure Income.
The economy of​ one nation can affect the​ financial situation of​ all other countries; this is​ because we are becoming a​ global nation .​
Your income is​ steadier by coming from different nations.

Generate all the new Leads your Business can handle for only $97 a month!


Six Reasons Why You Would Want To Make Money Online Auto Recovery

How to start a … design studio

Posted by Dr. Karl Ruegg on 2018-06-18


The majority of design studios are started by graphic designers, often with a degree in graphic design, who have worked for other studios. However, some very good studios are run by non-designers. And studios are often set up by a partnership of designers and non-designers, each bringing their own particular expertise to the venture.


If you are going to set up a design studio, then you need someone to design for. It is important to find the right clients and build a relationship. It isn’t a one-size-fits-all model. A design studio offers a service and your approach might suit some clients but not others.

Aim to build an understanding of what a client hopes to achieve from the projects you work on together. This helps to ensure all parties are clear on the ultimate aims for any design work. In my experience, clients can become ambassadors for your studio, even acting as unofficial new business developers.

Standing out

There are thousands of graphic design studios, so why would a client work with yours? It is vital to be clear on your brand of your business – why you run it, what it offers, and how people might experience it.

Clearly communicate the value your studio will bring to clients and they will appreciate the benefit of working with you. Don’t worry about comparing yourself with other like businesses – spend time really considering how you can best communicate your brand to potential customers.


Eventually your studio will grow and will need employees. When looking, the best place to start is always with personal recommendations. Use any networks of trusted people you have built up and ask them for suggestions.

Do not look for clones of yourself – having everyone in the studio doing the same thing is not a good strategy. If you’re a little weak in a certain area then try to bring in people whose strengths are in these areas. One of the most important things I learned from the founder of a well-known design studio was to never be afraid to employ people who are better than you.

Character and personality are just as important as design ability. You need people who know their own mind and it is your job to create an environment in which they aren’t afraid to voice it. The worst thing you can have is someone who agrees with everything you say.


You can’t, and shouldn’t, do everything yourself. You will need other people and companies to work with you to execute most projects well.

Find your niche, be great at what you do and work with collaborators who are great at what they do. Using technology, you can work with people based anywhere in the world.

This advice holds true for external business support and specialists too. As a design studio, you will advise clients to work with you for your professional expertise in design. So don’t try to do everything yourself – work with experts in their fields who can bring their knowledge to your business.

One of the best things we did when starting out was to identify what we weren’t good at, and then found experts in these fields. A prime example is getting a great accountant or financial adviser on-board early – their fees are well worth the professional expertise they will bring.

Be transparent

Don’t try to hide the way you work – make it your selling point. If you work with collaborators then highlight the fact that you have built a team of specialists for a project; that you are working with people who are the best at what they do. A transparent brand has much more of a chance of being trusted.


You need people you can trust to give you the right advice. As the founder of a studio, there is no one senior within the business to give you advice or day-to-day support. Your mentors don’t have to run a design studio themselves – in fact it is very useful to get advice from non-designers.

We also found it useful to join an industry body, such as the Design Business Association, for information and advice.

No one-size-fits-all

There is no correct way to set up a design studio. Every studio has its own culture, way of working, processes and experiences. If you think the best thing to do is the opposite of everything I have said then great, because you’ve made your own decisions.

Paul Bailey co-founded 1977 Design & Brand Consultancy in 2002, and is co-creator of Clarify, an online branding tool.

Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox.




How To Make Money Fast: 25 Ways to Make Money Online

Posted by Dr. Karl Ruegg on

Want to learn how to make money fast? Discover the best money making ideas so that you can make money now. Read now if you want to learn a few new tricks.

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Panel explores pitfalls of starting a new business

Posted by Dr. Karl Ruegg on

Photo: Chris Bosak / Hearst Connecticut Media

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Elmer Palma, owner of Elmer’s Diner, talks about his business as other panelists look on during a Small Business Development Center and SCORE panel discussion held Tuesday, May 22, 2018, at the Microsoft Store at Danbury Fair in Danbury, Conn. less

Elmer Palma, owner of Elmer’s Diner, talks about his business as other panelists look on during a Small Business Development Center and SCORE panel discussion held Tuesday, May 22, 2018, at the Microsoft Store … more

Photo: Chris Bosak / Hearst Connecticut Media

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Moderator Ava Sealy of Ava Party Design leads a discussion about business during an event sponsored by the Small Business Development Center and SCORE on Tuesday, May 22, 2018, at The Microsoft Store at Danbury Fair in Danbury, Conn. less

Moderator Ava Sealy of Ava Party Design leads a discussion about business during an event sponsored by the Small Business Development Center and SCORE on Tuesday, May 22, 2018, at The Microsoft Store at Danbury … more

Photo: Chris Bosak / Hearst Connecticut Media

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Panel explores pitfalls of starting a new business

Naivety, change of heart, overreliance on third-party vendors and not realizing the amount of work it takes to “start a business from scratch” were among the reasons a panel of entrepreneurs said led to early business failures.

“I was making money, but I wasn’t happy,” Elmer Palma, owner of Elmer’s Diner in Danbury, said about a previous restaurant he owned in the Hat City. “I saw many negative things at the restaurant. I didn’t like serving liquor and destroying lives, so I closed. I dumped out $30,000 worth of liquor. We can do a lot of things without hurting others.”

Palma was a panelist at the “Great Business Ideas That Failed … Why?” event held Tuesday at the Microsoft Score at Danbury Fair and sponsored by the Small Business Development Center and Greater Danbury Chamber of Commerce. About 30 people attended the discussion.

Palma, who came to the U.S. from Mexico when he was 15, operates Elmer’s Diner as a family-friendly establishment.

“It’s not how much money we can make, but how happy you are and how happy your family is,” he said. “If you’re happy and making other people happy, that is being successful.

“Everyone has the right to live life the way you want to. It’s a free world,” Palma added when asked why he didn’t sell his former restaurant. “I wanted a business with family involvement. That’s what makes me happy.”

Ava Sealy of Ava Party Design moderated the discussion, which also included panelists Jonathan Soares, of Agency Labs; Maria Fraile, of financial planning company Raymond James; Michael Rosen, of FranNet; and Nelson Merchan, of the Small Business Development Center.

Soares founded Jonathan’s Q Gourmet BBQ sauces in 2005 as a college project when he was a senior at Western Connecticut State University. The popularity of the sauces took off to the point where they were sold in more than 10,000 retail locations nationwide, including most of the major grocery and big-box retail outlets.

The rapid growth led Soares to outsource many operations, such as manufacturing, label making and packaging, he said. A label-making error led to a large shipment of sauces being unsaleable and left Soares in debt and with a lot of explaining to do with his major retail contacts.

Soares eventually seized operations of his sauce business and settled a lawsuit with the label maker, he said.

With Agency Labs, an engineering and design company, Soares continues to “surround himself with great people,” but maintains control over all operations. He said it is important to “scale at a pace” at which the company does not become heavily reliant on third-party vendors.

“Everything that it took to make this company successful came from my experience with my previous business,” he said, noting that most operations are now handled internally. “That was a huge lesson for me.”

Fraile had followed her passion to start a food business and her Tapas Box concept was successful and a hit with foodies. The rigors of starting her own business from the ground up eventually became too much and she returned to being a financial adviser, a position she previously held while living in Spain.

“The business folded not because of the business. It was because of me,” she said. “It wasn’t the right time. What will be different the next time is me.”

Sealy added: “Did the idea fail, or did you fail? The idea can be brilliant but if you’re not the right person or it’s not the right time, it’s not going anywhere.”

Merchan stressed the importance of a creating a business plan and updating it frequently. His SBDC office in Danbury offers free advice to small businesses.

“That’s the beauty of a business plan,” he said. “It’s a living document.”

Rosen, who helps match prospective business owners with franchises, agreed that businesses need to be nimble to survive. “Look forward and if you see change coming, adapt,” he said.

Rosen added that having enough upfront capital is a critical element in getting a business off the ground.

“It always takes longer than you think. You have to be prepared,” he said. “If it takes twice as long as you think, do you have the financial structure to see it through?”

The writer may be reached at cbosak@hearstmediact.com; 203-731-3338




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